Everybody wants that his website will be in Google ranking. To be in Google Ranking your website performance should be good. Website user experience should be good. Image plays an important role to get good user experience and performance of a website. If image weight or size is big then website performance will get bad and website will take more time to load. In this condition it would not be possible to rank on Google. For this reason Image Optimization is needed.
In a word image optimization is a technique of decreasing image size by using different Plug-ins and Script. The techniques which are used for image optimization among them Lossy and Lossless techniques are the best
Selecting Correct File Format: Before File Modifying we have to make sure that File Format is right. There are different types of File Formats. Among them- JPG, PNG, GIF are best. We have to select right format as per requirement.
Maintaining balance between Quality and Size: In Web Image Optimization Image Size and Quality is related with each other. If you decrease the image size to a greater extent than the image quality will be bad. However image size can be decreased by keeping the image quality. We can do image optimization without ruining the image.
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